Display AdvertisingDigital Display Advertising

The Digital Display Advertising module gives you the skills and knowledge to implement and manage effective digital display (banner ad) campaigns.

We explain the main concepts and terminology associated with digital display advertising and explore what is involved in developing and managing effective banner ad campaigns.

We look at the different ad and creative formats available and how best to target these to your audience. We look explain the different targeting methods including contextual, behavioral and retargeting. You will be able to research and use a range of campaign publishers, and know what pricing models are available such as CPM, CPC, CPL CPA and sponsorship.