In Cooperation with ESD DUBAI will be conducted over 2 days and will cover the following topics

  • Digital Strategic Planning
  • Introducing the W.A.L.T.S Framework: Windows, Analytics, Loyalty Love, Traffic, Sales System
  • Strategic Approach (Assessment, Gap Analysis, Strategy actions, Prioritization and Road Map)
  • Social Media Marketing Strategies 2021 - SMMS
  • The Three Stages for all Social Media Marketing Goals
  • Inbound Marketing Methodology
  • KPIs to monitor online
  • Website Optimization for best ROI

Who should attend the Training
Anyone who has business and want to create online store
Marketing Managers, Branding Managers, Sales and Promotion
CEOs, Small business owners, CRM Managers, Media Specialist,
Public Relations Managers, Freelancer who do online advertising,
Retailers, Business Owners

2-Day Workshop | November 22,23 | 09:00 - 16:00   |  Training Fees: $500   |  Location: Jordan - Amman - W Hotel

Download Workshop Agenda
Digital Marketing Strategy

DAY 1

Digital Marketing Strategy
Why do you need strategy?
Applying WALTS Framework Methodology
Achieving Excellence in 5 Areas

How it Fits GOOGLE ADS and SEO 

Social Media Strategy
Management and Ads
(Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tik Tok)
What is Ranking
How it works
Increase Facebook/Instagram Likes Organically and paid
Install Facebook Pixel ID for retargeting
Best Engaging posts types
How to tune your voice for best sales leads
Create Reach Ads
Create Lead Generation Ads
Create Product Catalogue ads

CUSTOMER EXPERIENCE

CUSTOMER AQUISTION

CUSTOMER GROWTH

DAY 2

Write your business Digital marketing strategy
Prioritize your digital marketing channels
Setting Budgets

Inbound Marketing
What is Inbound Marketing
How it Works
How to Implement
Why Sales and Marketing platforms on HubSpot are best for your business
Connect HubSpot with Web Online forms
Connecting HubSpot with Facebook Leads Ads

KPIs to Monitor Online
Website Optimization for best ROI 

M E E T   T H E   T R A I N E R S  

Prof.Christian Farioli

✔ Digital Strategist, Lecturer, Keynote Speaker & Book Author.
👨‍🏫 Spoken at 80+ National and International Conferences, including GOOGLE & NASA🚀
Chief Digital Officer - Digital Marketing Pioneer since 2003 - Trained more than 10000 executives in 4 continents, from the largest organizations, including ⭐ Bayer, Jumeirah Burj Al Arab, Armani, Etisalat, Huawei, DP World, Abu Dhabi Media, Mobily, Abdul Latif Jameel, Adnoc, just to name a few.

Digital Marketing Pioneer since 2003, running ESD FZC since 2010, awarded Digital Agency of the Future, involved in promoting businesses across the Middle East.
We’ve been working with major clients in the region, launching Digital Campaigns for major Banks, Events, Concerts, Media, Telco, Hospitality, Real Estate, Healthcare and Pharma.

Ameed Awad

International Digital Marketing, Sales, Branding and Transformation Consultant & Trainer

Trained more than 6000 professionals in MENA region on Digital Marketing, Digital Sales, Digital Branding and Digital Transformation, designed more than 200 digital marketing, sales, and transformation strategies for businesses in MENA, improved their online presence, e-commerce platforms, brand building and sales activation to their products and services domestic and internationally.

Currently working as a certified professional trainer with Google-Dubai and Digital Consultant & Trainer with INFORMA MENA in Dubai, GCE Jordan - Amman, Muscat, Beirut and Ramallah on Social Media and Digital Marketing topics (i.e., Social Media Management and Advertisement, Search Engine Optimization (SEO), Pay Per Click (PPC), SEM, Click Through Rate CTR, CPM, CPC, email marketing and display advertising using Google Ads).

For Registration or  if you have any question, please feel free to contact with Amer Al-Najjar on 00962 777 397 728 , 00962 5513879 , anajar@gce.com.jo

Consultation Clients

Trained Clients

Trained clients by Ameed Awad

All Digital Clients trained

 

IN PARTNERSHIP WITH