Search Engine Optimization (SEO)
This module will help you understand what is involved in Search Engine Optimization (SEO) and how the tactics underpinning SEO can help boost the organic search ranking for your website on search engine results pages. You will explore keyword research and the process of selecting suitable keywords for your website, optimization of content on a web page and how to create and include effective content and meta-tags throughout your website. During the session we also look at how websites are viewed and processed by search engine spiders and how to speed up indexing.