Branding & Digital Branding – Ramallah

Training will be conducted over 2 days and will cover the following topics

Brand Ambassadors - The importance of your fans
Brand Manifesto - Your vision and it's purpose
Your People - The core of your business
Your Culture - How to create and cultivate great environment
Your Story - Storytelling is marketing
Brand Personality - What makes you stand out
Brand Look - How a consistent look keeps your brand in people's minds
Brand Experience - Now it's time to live what you say
What is Branding?
Brands Spectrum
Branded House VS House of Brands
Brand Manager roles and functions
What is Digital Branding?
Digital Branding in Perspective
Social Media Branding
Live Examples on Facebook/Instagram Branding Ads
Live Examples Google Brand Awareness Ads
How to manage different brands online? Case study

Matt Wilson

Creative Director and CEO, Animus Creative

Matt Wilson is the Creative Director and Owner of Animus Creative.

A branding expert, Matt wants to bring brands to life, helping businesses successfully engage with real people. Taking an approach to branding that digs deeper than the surface, Matt’s mission is to simplify branding and make business strategy visual, both externally and internally, to deeply understand your business and ensure that your customers do too, using integrity, design and creativity to gain recognition and build relationships.

Matt has been working in the Middle East since 2005, and in that time, he has worked with many global brands on their design and branding goals. These include Ooredoo, DP World, Agility Logistics, Zurich Insurance and Disney.

As an entrepreneur himself, Matt has a history of supporting startups launch and drive their business forward. Matt is also an avid outdoorsman, with a passion for mountain climbing, trekking and exploring.

Ameed Awad

International Digital Marketing, Sales, Branding and Transformation Consultant & Trainer

Trained more than 6000 professionals in MENA region on Digital Marketing, Digital Sales, Digital Branding and Digital Transformation, designed more than 200 digital marketing, sales, and transformation strategies for businesses in MENA, improved their online presence, e-commerce platforms, brand building and sales activation to their products and services domestic and internationally.

Currently working as a certified professional trainer with Google-Dubai and Digital Consultant & Trainer with INFORMA MENA in Dubai, GCE Jordan - Amman, Muscat, Beirut and Ramallah on Social Media and Digital Marketing topics (i.e., Social Media Management and Advertisement, Search Engine Optimization (SEO), Pay Per Click (PPC), SEM, Click Through Rate CTR, CPM, CPC, email marketing and display advertising using Google AdWords).