Web Analytics
This module in Analytics will not only give you the skills to measure your campaigns and activity, it will also allow you to optimize them in this iterative process.
You will be able to build an online reporting structure for your business, and learn about tools that you can use to help you understand how to measure and monitor your online traffic.
Discover how to set up and align business objectives with your analytics goal configuration and utilize the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, devices, interests and more.
You will learn how to assess the effectiveness of your website’s technical performance and how to measure levels of user engagement and conversion by tracking activities.